A steady stream of high quality inbound links is crucial for successful SEO, link building packages can help you get there. It’s important to remember that not all link building packages work, some can even damming your sites ranking and authority. The best links are natural, organic, and manually built in exchange for high quality work or content — These are the types of packages that will dramatically boost your rankings.
Many link building companies will outline a list of goals for your link building package. For example, they might set the goal of writing 10 guest posts on your behalf, messaging 15 bloggers to promote a viral infographic, or negotiate for your website to be featured on the existing content of their website. SEO companies that simply buy paid links for you could permanently be hurting the rankings of your website. Make sure that they are exclusively engaging in manual outreach, high quality, contextual link building.
There are three important things to remember: Paying for links does not work, wide syndication and “auto-approve” links do not work, and high PR link syndication does not work. The only types of links that actually carry value are those that are given as a result of high quality content, promotion, and manual outreach. Any other type of link building package is likely outdated, outsourced and will drastically decrease the ranking power, trust, and authority of your website. Before selecting a link building company, be sure they explain the details of their link building methods. Some companies say “We do SEO Link building” and fail to provide any additional insight about how those links are obtained, or what types of websites those links are located on.
Since the Penguin update, anchor text diversity is a crucial factor for white hat, natural SEO. Some link building packages arbitrarily build links with the same anchor text (usually your main keyword) – Unfortunately this usually leads to a swift penalty, dropping your traffic by 60-80%. Good link building services make sure to diversify your anchor text. Since the majority of the links are natural, this usually isn’t an issue. At Rank Executives, for example, we keep an ongoing spreadsheet that analyzes the breakdown of anchor texts on all your new links. We then match these new links with your preexisting links, create corresponding pie charts, and keep a keen eye on your overall link composition.
5 Types of Link Building Packages that do NOT Work
- Automated Blog Commenting
- “Manual” Do-Follow Directory Submission
- High PR Private Link Networks
- Bulk Article Syndication Services
- Tier 3, Tier 2, Tier 1 Link Building
Link Building Packages vs Paid Links
It is against Google’s webmaster guidelines to buy paid links. Google specifically says that buying links to pass PageRank will get discounted. When you buy a link building package, you are paying for SEO agents to manually outreach to webmasters and bloggers, acquiring links on your behalf. Most reputable agencies do not pay for links, they earn them with hard work and effort. They create content, then give this content to bloggers in exchange for a link. Paid links are a risky endeavor. While many people argue that some paid links can still help, this is usually not the case. Google is constantly searching for new ways to devalue paid links — What might work now will almost certainly not work after the next major algorithm update.Many link building companies will outline a list of goals for your link building package. For example, they might set the goal of writing 10 guest posts on your behalf, messaging 15 bloggers to promote a viral infographic, or negotiate for your website to be featured on the existing content of their website. SEO companies that simply buy paid links for you could permanently be hurting the rankings of your website. Make sure that they are exclusively engaging in manual outreach, high quality, contextual link building.
What Kind of Link Building Actually Works?
- Manual webmaster outreach, informing webmasters about the quality of your content.
- Messaging leading bloggers, asking if they’ll accept a guest post.
- High quality directory submission (DMOZ, Yahoo, Etc)
- Promotion to major social media bloggers through Facebook & Twitter
- Infographic creation and syndication
- Press releases that gain exposure, allowing other webmasters to find your site
- Promoting content on blogs that the SEO Agency has established authorship on
- Viral campaigns, sweepstakes & giveaways
There are three important things to remember: Paying for links does not work, wide syndication and “auto-approve” links do not work, and high PR link syndication does not work. The only types of links that actually carry value are those that are given as a result of high quality content, promotion, and manual outreach. Any other type of link building package is likely outdated, outsourced and will drastically decrease the ranking power, trust, and authority of your website. Before selecting a link building company, be sure they explain the details of their link building methods. Some companies say “We do SEO Link building” and fail to provide any additional insight about how those links are obtained, or what types of websites those links are located on.
What Constitues a “High Quality” Link
- Contextually placed, inside content.
- Located on a website that is relevant to your website.
- Placed manually by the webmaster.
- In an article that gets consistent traffic & readers
- Sends actual traffic to your site, not just for SEO value.
How do Link Building Services Manage Anchor Text?
Since the Penguin update, anchor text diversity is a crucial factor for white hat, natural SEO. Some link building packages arbitrarily build links with the same anchor text (usually your main keyword) – Unfortunately this usually leads to a swift penalty, dropping your traffic by 60-80%. Good link building services make sure to diversify your anchor text. Since the majority of the links are natural, this usually isn’t an issue. At Rank Executives, for example, we keep an ongoing spreadsheet that analyzes the breakdown of anchor texts on all your new links. We then match these new links with your preexisting links, create corresponding pie charts, and keep a keen eye on your overall link composition.
4 Main Benefits of our Link Building Packages
- Guaranteed rank increases (or your service is free!)
- Manual, organic links — (Guest Blogging, outreach, viral syndication)
- Dedicated manager, unlimited consulting, and free on-site SEO assistance
- We maintain established relationships with bloggers, ensuring constant links & traffic
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